FAAN Paris 2024 Olympics Campaign
Creative
Digital
Media planning and buying
Client
FAAN
Industry
Aviation
Year
2024
The Brief
Leverage the Paris 2024 Olympics to inspire support for Team Nigeria and create goodwill for the Federal Airports Authority of Nigeria through tactcial partnership with the Nigeria Olympic Committee.
Our process
Secure & Map: Finalize the NOC partnership for branding rights and map out high-traffic zones at MMIA and NAIA terminals.
Design: Produce cohesive co-branded assets themed around “The Journey to Gold Begins Here”.
Activate: Launch terminal fan zones, host a high-profile athlete send-off ceremony, and push co-branded digital screen content.
Measure: Track passenger sentiment and social media engagement to evaluate public goodwill.
results
Boosted Corporate Image: Shifts public perception of FAAN from a basic landlord utility to a patriotic, citizen-centric institution that champions national pride.
Enhanced Passenger Experience: Replaces standard airport stress with an engaging, celebratory atmosphere, driving positive passenger sentiment during transit.
High-Value PR & Media Impressions: Generates extensive, organic media coverage through athlete send-offs and co-branded Olympic moments without a massive advertising spend.
Global Brand Exposure: Showcases Nigeria’s aviation infrastructure readiness to international delegates and investors via the Paris “Nigeria House” presence.
Numbers
| Metric / Touchpoint | Target | Objective |
|---|---|---|
| Terminal Footprint | 2 Main Airports | Full takeovers at MMIA (Lagos) and NAIA (Abuja). |
| Direct Passenger Reach | 1.2 Million+ | Travelers exposed to physical fan zones during the 17-day activation period. |
| Digital Flight Board Impressions | 24/7 Loops | Continuous visibility across 100% of terminal flight information screens. |
| Media & PR Value | ₦50 Million+ | Earned media value from broadcast athlete send-offs and airport PR. |
| Social Media Reach | 10 Million+ | Intentional impressions across FAAN/NOC digital channels using athlete-focused content. |
Our Final thoughts
This high-visibility goodwill campaign leverages airport traffic to humanize the brand and soften public friction amidst a shrinking domestic travel market and ongoing airport upgrades. Ultimately, the partnership transforms high-stress transit zones into celebratory, patriotic spaces that successfully reposition FAAN as a citizen-centric champion rather than a strict regulatory landlord.
