Ibom Air

Aviation

Client

Ibom Air

Industry

Year

Ibom Air was looking to celebrate its 5th year in business and mark the achievements of the airline through a walkathon and other activities The agency’s task was to develop a comprehensive communication and media strategy that is aimed at creating awareness, driving engagement and positive WOM for the brand

1. Create Awareness
Inform the public that Ibom Air is celebrating its 5th anniversary.
Increase visibility of anniversary activities.
Highlight the airline’s growth journey and achievements.

2. Drive Participation
Encourage registration and attendance for the walkathon.
Motivate customers, aviation enthusiasts, and the general public to participate.

3. Generate Positive Brand Sentiment
Reinforce trust, safety, reliability, and customer satisfaction.
Showcase customer success stories and experiences.

4. Increase Social Engagement
Drive conversations online.
Encourage user-generated content.

5. Earn Media Coverage
Secure coverage across TV, radio, print, blogs, and digital platforms.