TLCC
Activation
Creative
Digital
Client
TLCC
Industry
FMCG / Beverage
Year
2024
The Brief
Develop tactical campaign ideas for TLCC brands across key social and cultural moments Develop and execute brand activation plans that connect emotionally with the target audience Create push-and-pull content strategy for TLCC brand activations across digital and social media platforms
Our process
Drive One treated the TLCC work as an always-on brand engagement system.
The approach had three layers.
1. Occasion-Led Content
2. Activation-Led Storytelling
3. Push-and-Pull Digital Content Strategy
results
6 key consumer occasions covered
4 activation-led campaign platforms
3 core service areas: Creative, Digital, Activation
1 push-and-pull content strategy
1 food and culture festival activation
1 festive season campaign
Multiple TLCC brands supported
Always-on social content deployment model
Our Final thoughts
Drive One supported The La Casera Company with tactical campaign development, creative content, digital engagement, and activation-led storytelling across multiple TLCC brands. The work covered six key consumer occasions, multiple activation platforms, and a push-and-pull content strategy for always-on deployment across digital and social media. This helped TLCC brands connect with consumers through relevant cultural, festive, and experience-led moments while extending on-ground activations into wider digital conversations.
