What We
Do

We Drive Ambitions

Many brands struggle to connect because their stories don’t land or, worse, don’t get told at all. At Drive One, we help brands turn ambition into action through clear strategy, compelling storytelling, and smart, data-driven insights.

We partner with brands to turn ambition into action through innovative marketing tactics, driven by channel-smart execution. Here’s how we help:

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01
We put the 'why' before the 'what'.

Brand Strategy

Brand Positioning

We help brands claim a distinct space in the hearts of their audience. Our approach to brand positioning combines research, strategy, and innovative execution to shape the brand's perception, driving loyalty, preference, and consistent growth.
  • Market & Audience Research
  • UVP Development
  • Brand Personality Definition
  • Differentiation Strategy
  • Touchpoint Alignment
  • Messaging Feamework

Campaign Planning

We design campaigns that don’t just make noise, but make impact. From big-picture concepts to tactical execution, we blend strategy, creativity, and data to deliver results that align with your business objectives with the right audience, on the right channels.
  • Objective Setting
  • Audience Segmentation
  • Concept Development
  • Media Planning
  • Optimization Plan

Consumer & Cultural Insights

Our consumer and cultural insights service uncovers the “why” behind behaviors, preferences, and trends. By decoding shifts in culture, lifestyle, and consumption patterns, we help brands stay relevant, shape authentic connections, and position themselves to connect deeply with their audiences.
  • Audience Segmentation
  • Trend Mapping
  • Consumer Journey Mapping
  • Social Listening
  • Insight-to-Strategy Translation
02
Ideas that look good, but also move people.

Creative Development

Campaign Concept Development

We transform ideas into experiences that inspire action. Our creative campaign development service takes your brand story and amplifies it through bold concepts, compelling visuals, and engaging storytelling to capture attention and drive measurable results.
  • Concept Ideation
  • Storytelling
  • Cross Channel Integration
  • Audience Customization
  • Performance Creativity

Messaging Framework

We help brands find their voice and say the right thing, the right way, at the right time. Our service provides a structured approach to communication by defining the core messages that resonate with your audience and reflect your values. We give you the foundation for campaigns that build trust and drive action.
  • Core Value Messaging
  • Audience Messaging
  • Tone of Vpice Mapping
  • Channel Adaptation
  • Message Hierarchy

Visual Direction

We bring brand stories to life through powerful visuals that cut through the clutter. From photography and video to design and digital experiences, we craft imagery and styles that make every campaign, identity, and content piece have a distinct look and feel that aligns with your brand positioning.
  • Conceptual Design
  • Brand Identity Systems
  • Multimedia Production
  • Cross Media Adaptation
  • Trend Integration
03
Creating brand stories.

Content Production

Reels, Short Films & TVCs

We create visual stories that capture attention in seconds and leave lasting impressions. Our team combines creativity, storytelling, and technical expertise to deliver content that reflects your brand’s personality and meets the demands of each platform.
  • Concept Development
  • Scriptwriting
  • Production
  • Visual Effect
  • Post Production

Branded Documentaries

We go beyond advertising and tell authentic stories that blend cinematic storytelling with brand values. From concept to distribution, we ensure each story sparks meaningful conversations and resonates with audiences while reinforcing your brand’s purpose and positioning.
  • Narrative Development
  • Story Research
  • Creative Direction
  • Filming
  • Multi Channel Distribution

Photography, Design & Motion Graphics

We create visuals that speak louder than words to craft content that captures attention, tells stories, and strengthens brand identity. From striking product shots to scroll-stopping graphics and dynamic animations, we ensure your brand stands out across digital, print, and experiential platforms.
  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation
04
Ideas across every touchpoint.

360 Campaign Execution

ATL, BTL & TTL Campaigns

We deliver campaigns that reach audiences everywhere they are. Our strategies ensure your brand connects across mass media, targeted activations, and integrated platforms. We blend creativity, media, and experiences to build campaigns that drive measurable results.
  • Integrated Strategy
  • Creative Development
  • Media Buying
  • Consumer Engagement
  • Monitoring & Measurement

Communication Calendars

We help brands stay consistent, timely, and relevant with well-structured communication calendars that ensure every message, campaign, and piece of content is aligned with business goals, seasonal trends, and consumer behavior, driving visibility, engagement, and consistent conversation.
  • Content Strategy
  • Message Synchronization
  • Channel Coordination
  • Agile Execution
  • Analytics & Reporting

Influencer Integration

We leverage the right voices that align with your brand values and resonate with your target audience. From micro to celebrity influencers, we create authentic partnerships that amplify campaigns, spark conversations, and extend brand reach online and offline.
  • Campaign Design
  • Cross Channel Deployment
  • Creative Alignment
  • Community Engagement
  • Brand Endorsements
05
Taking your brand to the people

On-Ground Activation

Roadshows & Retail Engagement

We take brands directly to the people with immersive activations that create lasting impressions. Whether it’s a city-to-city roadshow, in-store activation, or retail sampling, we design interactive encounters that put your brand in consumers’ hands — and in their minds.
  • Logistics Management
  • Experience Design
  • Consumer Interaction
  • Campaign Integration
  • Impact Assessment

Product Trial Experiences

We turn first-time use into lasting brand love. Our product trial experiences break barriers, build trust, and drive adoption, whether through in-store sampling, lifestyle pop-ups, road activations, or interactive demos. Every experience is crafted to connect emotionally, educate clearly, and convert effectively.
  • Audience Targeting
  • Creative Experience Design
  • Consumer Engagement
  • Consumer Education
  • Feedback Tracking

Pop Ups

Our pop-up experiences bring brands to life, from retail installations to experiential brand hubs. Each pop-up is tailored to deliver impact — blending creativity, functionality, and cultural relevance to put your brand where your audience lives, works, and plays.
  • Concept Design
  • Location Setup
  • Consumer Engagement
  • Consumer Interaction
  • Performance Measurement
06
Smart media to justify your spend.

Media Buying & Planning

Digital, OOH, Print & Radio Buys

We don’t just buy media, we engineer visibility. Our approach combines data, creativity, and negotiation to ensure your brand stands out. We create media strategies that cut through clutter and drive results. Every naira spent is tracked, optimized, and tied back to impact.
  • Data-led Targeting
  • Smart Media Mix
  • Contextual Targeting
  • Negotiation
  • Performance

Campaign Targeting & Optimization

We make sure your campaigns are data-driven, audience-focused, and performance-led. From setting up precise targeting parameters to real-time optimization, we refine campaigns continuously to maximize ROI, minimize wastage, and keep your brand top of mind where it truly matters.
  • Audience Profiling
  • Channel Selection
  • Real-time Adjustment
  • A/B Testing
  • Reporting & Insights

Reporting & Analytics

We believe every campaign should prove its worth by turning raw data into actionable insights, measuring reach, engagement, and conversions while uncovering opportunities for optimization. We make sure clients see the true impact of their spend and understand the story behind the numbers.
  • Sponsorship Alignment
  • Cross-Channel Tracking
  • Real-time Dashboards
  • Optimization Insights
  • Post-Campaign Review
07
Growth through the right alliances.

Partnerships & Sponsorships

Sponsorship Activations

We help brands unlock the full value of sponsorships to ensure your brand doesn’t just show up as a logo, but as a meaningful part of the story. For any sector, we design activations that connect with audiences, driving visibility, engagement, and measurable impact.
  • Sponsorship Alignment
  • Activation Development
  • Physical & Digital Integration
  • Stakeholder Management
  • Measurement Tracking

NGO & Government Tie Ins

We help NGOs and government bodies build trust, credibility, and social value. We make your brand strategically aligned with initiatives that matter leveraing tie-ins that strengthen reputation, deepen stakeholder relationships, and demonstrate meaningful corporate citizenship.
  • Opportunity Mapping
  • Partnership Structuring
  • Program Design
  • Stakeholder Management
  • Impact Assessment

Sponsorship Activations

For us, sponsorship is about making your brand an active participant in the culture, conversations, and communities that matter to your audience. We design activations that blend creativity with strategy, ensuring your brand earns visibility, relevance, and measurable returns.
  • Cultural Fit Analysis
  • Experience-Led Activation
  • Cross-Channel Leverage
  • Ecosystem Management
  • Impact Beyond Visibility

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